Digital Marketing: Social Media / Product Sales

Small Business | Vintage Resale Shop

Copywriting | Social Media Management

For this project:

  • Generating daily post, story, and reel concepts and content published exclusively on Instagram.

  • Compile information on products (measurements, material, flaws, price, etc…) to write individual product listings that are shared for weekly collections.

  • Communicate with customers daily with order information/updates and to answer any questions/inquiries.

  • Synthesize mission and vision statements to compose business bios for event/market features.

  • Consolidating business policies, processes, and disclaimers into informative infographics.

  • Ensuring that written content follows the desired business “aesthetic” using emojis, lowercase letters, and other unique text elements.

  • Spacing and organizing written content to ensure clarity.

  • Incorporating engaging language throughout content to draw attention to featured products, sales, discounts, and other important notes.

  • Evaluated business focus and goals to compose an engaging mission/vision statement and tagline.

Samples…

  • Set of three Brass Candlesticks - $25 plus s+h

    -

    before claiming an item:

    - please be familiar with my shop policies before claiming an item!! they can be found in the “policies” highlight on my profile.

    - asking a question does NOT hold the item for you.

    ⭐️ A claim is a commitment to pay for the item within 2 hours and to follow through with shipping payment ⭐️

    to claim:

    - comment “sold” to claim item

    - comment “next” if there is a previous claim to be next in line.

    - i will reply to your comment to confirm the item as yours, and then send you a message to collect payment & shipping info.

    ⭐️ see the “how to shop” & “policies” highlight for more in-depth info on the payment/shipping process ⭐️

    - FREE local pickup is available for anyone in the Lynchburg, VA area!

  • introducing… EVERJOY

    My goal here at EVERJOY is to curate beautiful pieces for your home and wardrobe that bring timeless joy and beauty to your space. I pray this space is an encouragement to you daily and that you find timeless treasures that will inspire cherished memories for generations to come.

    I am beyond excited to reveal the rebranding of Joy Thrift Co. to EVERJOY!! I have been wanting to rebrand for some time but haven’t been able to decide on a new name. Recently, I came across this word and just absolutely fell in love! I’m so excited to continue sharing beautiful thrifted, vintage, and antique pieces with you all!

  • Tagline:

    Timeless thrifted & vintage treasures for your home and wardrobe.

    Mission/Vision Statement:

    My goal here at EVERJOY is to curate beautiful pieces for your home & wardrobe that bring timeless joy & beauty to your space.

Busines Policies/Processes: Infographics

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Academic Publication: Senior Honors Thesis