Digital Marketing: Social Media / Product Sales

Small Business | Vintage Resale Shop

Copywriting | Social Media Management

For this project:

  • Generating daily post, story, and reel concepts and content published exclusively on Instagram.

  • Compile information on products (measurements, material, flaws, price, etc…) to write individual product listings that are shared for weekly collections.

  • Communicate with customers daily with order information/updates and to answer any questions/inquiries.

  • Synthesize mission and vision statements to compose business bios for event/market features.

  • Consolidating business policies, processes, and disclaimers into informative infographics.

  • Ensuring that written content follows the desired business “aesthetic” using emojis, lowercase letters, and other unique text elements.

  • Spacing and organizing written content to ensure clarity.

  • Incorporating engaging language throughout content to draw attention to featured products, sales, discounts, and other important notes.

  • Evaluated business focus and goals to compose an engaging mission/vision statement and tagline.

Samples…

Busines Policies/Processes: Infographics

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Academic Publication: Senior Honors Thesis

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Feature Article: Faith/Inspirational Writing